Remember the days when cigarette ads were warning-free creations involving smoking doctors? Tobacco execs sure do. This week five companies filed a lawsuit against the FDA, challenging the constitutionality of new warning labels that will cover the top half of cigarette packages in 2012. The graphics include a sick baby and a man exhaling smoke through a hole in his neck. (See the labels in question.) With this in mind, LIFE.com takes a look back at the early days of cigarettes advertising, when the only babies involved were smiling. Here, a Camel ad from 1946.
Will Not Stick
An ad for “Our Little Beauties” pressed cigarettes, circa 1895.
Just Say Yes
A French ad for Benson and Hedges, 1970.
The Gift That Keeps on Giving
A Chesterfield ad from 1938.
Advertising for Winston cigarettes with filter in July 1963.