– Tobacco products are advertised on a large scale. Five of the world’s largest tobacco companies spent a total of $ 35 million per day for their products.
– In 1979, Philip Morris spent U.S. $ 42.500 on the film “Superman II” for Marlboro cigarettes to appear in the film.
– In 1983, Liggett, the cigarette company, paid U.S. $ 30,000 for a movie called “Super girl” to appear in the film. Please note that fans of the film were mostly children and teenagers.
– In 1988, Phillip Morris paid an amount of U.S. $ 350,000 for their cigarette brand may appear in the James Bond film titled “Licensed to Kill”.
– Another tobacco advertising facts is that cigarette companies advertise their products are very good. They advertise in a way specific to the specific customer. If you are the Hispanic, African American, Asian, or Alaska then they will advertise to you directly according to your culture.
– Cigarette companies often advertise through sports. So children, teens and adults will be able to see their ads
– Approximately 65% of children under 13 years of knowing her cigarette for the first time from cigarette advertising in sports.
– The women are the target of cigarette advertising. Cigarette advertising is sometimes shrouded in social activities. Approximately 178,000 women die each year from diseases related to smoking.
– In January 2007, R.J. Reynolds introduced a new extension of its Camel brand of cigarettes targeted at women and some would argue teen girls called Camel No. The cigarettes themselves come in a shiny black box with flowery hot pink or teal borders, and promotional giveaways for the product include berry lip balm, cell phone jewelry, purses and wristbands all in hot pink.
– In its 2001 monograph “Changing Adolescent Smoking Prevalence,” the National Cancer Institute reviewed the evidence behind how tobacco advertising and promotional activities affect youth smoking initiation, and concluded that the studies show at the causal relationship between tobacco marketing and smoking initiation seemed unassailable.
– A 2002 study in the American Journal of Preventive Medicine concluded that youth who were highly susceptible to tobacco advertising and believed they could quit anytime were more likely to progress from experimentation to established smoking.
– A study published in the May 2007 issue of the journal Archives of Pediatric and Adolescent Medicine found that retail cigarette marketing increased the likelihood that youth would start smoking; cigarette pricing strategies contributed to increases all along the smoking continuum, from initiation and experimentation to regular smoking; and cigarette promotions increased the likelihood that youth will move from experimentation to become regular daily smoking.