Tag Archives: Japan Tobacco Inc.

History of Winston Cigarettes

In 1875 Reynolds tobacco empire began its triumphant march on the U.S..  Image makers and marketing specialists of RJR Tobacco Company had always been featured by an aggressive and cynical style of creativity. Battling with its main competitor company Philip Morris, they managed to create a good base for the promotion of a new brand of cigarettes. The company had … Continue reading Continue reading

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Better ways of achieving plain packaging goals

The third largest tobacco company in the world, Japan Tobacco Group, has expressed frustration at the Australian High Court’s ruling that on August 15 supported the reasons of the Tobacco Plain Packaging Act. Japan Tobacco Inc posted a note on their website in which it was said that the ruling shows the limitedness of the legal reasons on which the … Continue reading

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Japan Tobacco's Mevius Brand to Replace Mild Seven

At the beginning of August, one of the largest tobacco companies, Japan Tobacco Inc., reported delightedly that it intends to change the name of its popular Mild Seven cigarette brand to one that better suits its force of overturning of Marlboro brand as the world’s well-known cigarettes. From this time forward Mild Seven cigarette brand will be known as Mevius … Continue reading

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Japan Tobacco to buy Belgium's Gryson

On Thursday, Japan Tobacco Inc. announced about the agreement to buy Gryson NV, a Belgian tobacco company, for $595 million (475 million euros). The purchase was carried out in order to extend the tobacco company’s presence in Europe because of a declining market at Japan. Being the world’s third-largest tobacco company by sales after Philip Morris International Inc. (PM) and … Continue reading

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