Japan Tobacco International states that it will improve its relationship with growers and other stakeholders with a goal to reestablish the country’s tobacco market share on the international place.
The cigarette maker said this on November 23 in the course of a field visit to JTI contracted grower, Violet Savala, at Chitedze in Lilongwe by Minister of Agriculture and Food Security Peter Mwanza.
The cigarette firm prepared the field visit along with Agriculture Research and Extension Trust (Aret).
Japan Tobacco International Malawi Corporate Affairs Manager, Limbani Kakhome recommended government for implementing the Integrated Production System (IPS) stating this will bare fruits to the industry.
“JTI’s goal is to lead to Malawi restoring its position as the top exporter of burley and promoting the country’s economic recovery strategy,” said Kakhome.
The tobacco firm, which is the maker of Winston and Camel cigarettes, said that it will persist its drive to prompt the IPS the government lately implemented, commending the regulators for making a bold decision.
Mwanza confirmed JTI’s Integrated Production System stating the firm has demonstrated how the program can increase the quality of tobacco that subsequently guarantees more earnings to growers.
“The IPS system offers farm input to growers and this makes them provide a good quality leaf and better earnings. As government, we will continue pushing the company and others to continue and make it even better,” said Mwanza.
Government gathered 80% of total tobacco outcome this year to be marketed through the contract arrangement with the remaining lot to deal with auction marketing.
This follows pressure from the customers who choose the IPS to the auction stating the program guarantees quality, recommended production practices, among others.
“Our facilitated grower scheme encourages sustainability through forestation, food security, removing of child labour and provision of integrity in the farming procedure through traceability, enhanced agronomy methods and security of high quality and market-competitive leaf,” said Kakhome.