Under the 2009 law, the FDA for the first time prohibited in the USA sale of four hand-rolled cigarettes. The FDA wrote in a statement that these cigarettes are called bidis and are manufactured by Jash International. The tobacco company failed to meet the requirements of the Tobacco Control Act, which is created to reduce tobacco addiction among youth.
The law gives the FDA the power to control tobacco, especially new tobacco products for sale. Thus FDA found that Jash International products were not substantially equivalent to those on the market prior to Feb. 15, 2007.
Mitch Zeller, director of the FDA’s Center for Tobacco Products, told that previously tobacco companies controlled which products appeared on the market without any oversight. The Tobacco Control Act gave the FDA the power to regulate which new tobacco products may be sold and distributed under the law in order to protect public health.
The four banned tobacco products are Sutra Bidis Menthol, Sutra Bidis Menthol Cone, Sutra Bidis Red and Sutra Bidis Red Cone cigarettes. These cigarettes are wrapped in leaves from the tendu tree, filled with tobacco and tied with string. All of them were not marketed before February 15, 2007, so the FDA had to do a substantially equivalent review, but the tobacco company did not give the necessary information to compare the products with older ones and evaluate public health issues.
According to Matthew Myers, president of Campaign for Tobacco-Free Kids, these news send tobacco companies a message that the FDA regulates seriously tobacco market and will ban products that are attractive to children and teenagers.