Tag Archives: R.J. Reynolds Tobacco Co.

Reynolds to offer more menthol versions of Pall Mall cigarettes

R.J. Reynolds Tobacco Co., the second-largest tobacco company in the U.S., intends to extend the current growth in Pall Mall cigarette sales by adding more menthol variants. The cigarette group has launched Pall Mall Black and Pall Mall White to complete its standard menthol style, Pall Mall Green. Richard Smith, Reynolds spokesman, said that the black style provides “a full-flavor … Continue reading Continue reading

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Marketing war brewing between Pall Mall and competitors

The remarkable sales surge of Pall Mall over the past three years has gotten the attention of R.J. Reynolds Tobacco Co.‘s main competitor. Bonnie Herzog, a Wells Fargo Securities analyst, said in a report last week that the rivalry between Pall Mall and fellow discount brand Marlboro Special Blends — made by Philip Morris USA — has the potential to … Continue reading

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Behind Cigarettes’ Brands

Newport Non-Menthol continues to hang in, Marlboro’s promotions will keep building share and Pall Mall’s performance is increasing, according to retailers in the latest UBS-CSP Tobacco Survey. As revealed in last week’s CSP/Tobacco E-News, retailers in the survey, representing 50 chains and nearly 8,000 stores, expect Philip Morris USA‘s Marlboro to take the lead in gaining market share in the … Continue reading

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