Tag Archives: Marlboro Performance Options

Altria Details Marlboro Performance Options

The new year will bring new options for Marlboro cigarette retailers. Although Philip Morris USA extended its Marlboro Leadership Price (MLP) option through the end of this year, its incentive program is being updated, and will offer an additional option beginning January 1. The new program, Marlboro Performance Options, will maintain MLP (with subtle updates to signage requirements and a … Continue reading Continue reading

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