Marlboro maker Altria 1Q profit up nearly 4 pct

Marlboro maker Altria Group Inc. said Thursday that its first-quarter profit rose almost 4 percent as higher prices and cost-cutting helped offset declines in cigarette volumes.

Altria Brands

Philip Moris cigarette brands

The owner of the biggest US cigarette maker reported net income of $973 million, or 48 cents per share, for the three-month period ended March 31, up from $937 million, or 45 cents a share, a year earlier.

Adjusted earnings were 49 cents per share. That matched analyst estimates, according to a survey by FactSet.

Revenue, excluding excise taxes, rose about 1 percent to $3.99 billion. Analysts polled by FactSet expected revenue of $4.01 billion.

Its shares slipped 2 cents to $31.67 in morning trading. Its shares have been trading near their 52-week high of $32.10 and traded as low as $23.20 over the past year.

Richmond, Virginia-based Altria said cigarettes volumes fell 2.6 percent to 31.1 billion cigarettes compared with a year ago as an increase of nearly 18 percent in its discount cigarette brands offset declines in its premium brands like Marlboro.

Its top-selling Marlboro brand gained 0.1 points of market share to end up with 42.3 percent of the US market. Marlboro volumes declined 3.4 percent.

Skoal, Copenhagen

Skoal and Copenhagen smokeless tobacco

The company has introduced several new products with the Marlboro brand, often with lower promotional pricing. They include special blends of both menthol and non-menthol cigarettes to try to keep the brand growing and steal smokers from its competitors.

Altria’s total cigarette market share grew 0.4 percentage point to 49.4%, reflecting gains by L&M and Marlboro. Altria began to ship Marlboro Black in nonmenthol and menthol varieties late last year with packaging to distinguish that brand’s flavor.

Altria still faces pressure in the current economy from less-expensive brands such as Pall Mall from Reynolds American Inc. and Maverick from Lorillard Inc.

Like other tobacco companies, Altria is focusing on cigarette alternatives — such as cigars, snuff and chewing tobacco — for future sales growth because the decline in cigarette smoking is expected to continue.

Black&Mild Cigar

Black&Mild cigars

Volumes of its smokeless tobacco brands such as Copenhagen and Skoal fell 7.5 percent compared with the year-ago period, which included the launch of several Skoal products. For the quarter, the company’s smokeless tobacco brands had 55.5 percent of the market, which is tiny compared with cigarettes.

Volume for its Black & Mild cigars grew more than 14 percent during the period.

The company also owns wine and financial services business that saw gains during the quarter. It also holds a voting stake in brewer SABMiller.

Altria has been forced to cut costs as tax hikes, smoking bans, health concerns and social stigma make the cigarette business tougher.

After completing a $1.5 billion multi-year cost savings program last year, the company rolled out a plan to cut $400 million in “cigarette-related infrastructure costs” by the end of 2013 in advance of anticipated cigarette volume declines.

Altria also reaffirmed its full-year adjusted earnings guidance of between $2.17 and $2.23 per share.

During the quarter the company also said it repurchased 9.9 million shares for a total cost of about $294 million as part of its previously announced $1 billion share buyback program. It has $378 million remaining in the program and intends to complete it by the end of the year.

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