JTI curves the way for the Premium cigarette sector

Japan Tobacco International, the tobacco giant that is the owner of global flagship cigarette brands such as Camel, Winston, Mevius (former Mild Seven), Silk Cut, Glamour and Sobranie, declared about the launching of the world’s first curved package design for its premium cigarette brand, Camel.

Camel Curve Pack

The new Camel ‘Curve’ cigarette pack

The original and unusual structural packaging remodelling will be implemented across all Camel Blue 20s packs, and creates part of a full range upgrading which will include Camel Blue 10s redesign – packs will receive a new look. The Camel cigarettes with new redesigned pack will be available in the United States of America from September.

Camel is a cigarette brand that was introduced by American company R.J. Reynolds Tobacco in 1913. In that year, R.J. Reynolds created an innovation: the packaged cigarette. Camel is the sixth biggest-selling cigarette brand in the world. Camel cigarettes are extremely popular in major cities across the UK. More than 8.3 million Camel packs are sold in the UK every year.

The Premium cigarette sector includes an essential 22 percent volume share of the UK cigarette market, and still provides the opportunity for premium earnings. Japan Tobacco still places money in premium cigarette sector which represents a solid earning stream for retail dealers.

Jeremy Blackburn, head of communications at Japan Tobacco International, says that it is a very emotional time for Camel brand and the Premium cigarette sector. The new pack is unique for the Camel brand and to the UK market. The fresh Camel Blue 20s ‘Curve’ pack is a revolutionary novelty in packaging and design.

JTI added modern and premium features to the popular UK brand.  The tobacco company hopes that retail dealers will provide the new Camel packs plenty of space on shelf.

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