Philip Morris International made an announcement about the enrichment of Chesterfield cigarette brand range. The tobacco company introduced a new style of Chesterfield brand – Superking size Red and Menthol. The launch of new cigarettes will be maintained with an essential trade communications programme this autumn.
Superking size Red and Menthol are natural enrichment for the Chesterfield cigarette brand which keeps growing continuously. Chesterfield cigarettes are made of the high quality Virginia tobaccos and suggest value for money for the adult smoker.
The communications programme to maintain Chesterfield Superking size is aimed to help independent suppliers increase sales by offering them with details and information that can be given to adult smokers.
Zoe Smith, Manager, Marketing UK & Ireland at Philip Morris International, said: “With the new Chesterfield Superking size versions, smokers can assume very good quality products at a very competing cost. 2 out of 3 adult menthol smokers choose Superkings to King Size formats so it was a natural expansion to include a Superking menthol cigarette to the Chesterfield line.
“It’s more crucial than ever before that retail dealers and their employees can discuss knowledgeably about their products with adult smoking people who demand further details about the cigarette brands. When considering this, our trade communications programme for Chesterfield Superkings is developed to provide retailers with details.”
Trade communication actions this autumn will consist of in-store training to build relationships with retailers using an iPad application, direct mailings, trade press marketing, money off coupons and useful point of sale in Cash & Carry outlets. The Chesterfield range is handled by the ITUK field sales force and they will be able to offer price callouts and instruction on how best to sell the Chesterfield brand line in store.
Both Superking size Red and Menthol will have a RRP of £5.75 for a pack of 19, which is in line with the Kingsize versions. This RRP is one of the smallest on the market but in spite of the superlow cost level he Chesterfield range provides potential for superior margin to its rival set. The Chesterfield 19s range including Superkings gives an impressive 5.5% POR which equals to an extra 5.5p income per pack compared to Pall Mall.
Chesterfields were initially manufactured by the Liggett & Myers Tobacco Company. In 1999, Liggett vended the L&M, Lark and Chesterfield cigarette brands to Philip Morris Companies Inc.
First produced in 1896, Chesterfield includes a classic British name, with a modern look and feel – perfect for UK adult smokers searching for a quality brand at a value for money cost point.