Erik Askin, an industrial designer, invented a new, may be effective, method to discourage smoking and to help smokers quit smoking. He came up with new format for cigarette packaging. New packaging design will make life harder for smokers. The designer tried to demonstrate the inefficiency of the new packaging using and depicting a Marlboro Red pack.

Marlboro Red Cigarettes

Marlboro packs

Marlboro Cartons

Cigarettes Cartons

Cigarette packs

Impractical cigarette pack

Diamond pack of cigarettes

New cigarette pack

Opened Cigarettes Pack

Impractical cig pack

Inappropriate cigarette pack


This is a waste of time and money, smokers won’t quit because of this. Even pounding rain won’t stop a smoker, so an odd box is just a stupid idea. Seems more like a teen marketing idea to me, something new and odd. Dope heads will love it more too.