The facts are quite obvious – cigarette smoking in films has an effect on smoking in real life, with research indicating that children especially can be more probably to start smoking after looking at smoking celebrities.
But even though smoking is likely less socially acceptable in the United States than ever before, beautiful men and women make smoking look attractive by lighting up on screen.
But it’s not just in films that show smokers. Actually, the worst film for smoking in 2012 was the latest James Bond installment, Skyfall, as outlined by Smoke Free Movies, an initiative at the University of California San Francisco.
While the actors did not smoke throughout the entire movie, there is another gorgeous actress, Berenice Marlohe, dressed in an evening outfit with a drop-dead accessory, a smoldering cigarette.
Skyfall showed more tobacco impressions than any other film in 2012, the researches say.
“The film Skyfall showed over 20 smoking incidences, providing over 840 million impressions in the United States alone,” says Stanton A. Glantz, PhD, director of Smoke Free Movies.
Given the fact that it was PG-13, and therefore seen by many kids and teenagers. In accordance with the researches, Titanic in 3D was the runner up, followed by Men in Black 3).
According to the research, a few moments of smoking celebrities on screen really have an impact on smoking rates.
For every 500 smoking scenes a kid views in PG-13 films, the probability of that kid trying cigarettes raises by 49 percent. The comparable figure for R-rated films is 33 percent, as outlined by a 2012 research of over 6,000 children ages 10 to 14.
The research identified that smoking presented in the background or in passing is also related to real-world trying. “Around 44 percent of all teenagers smoking in the United States nowadays are believed to have been recruited by smoking in films,” says Glantz.
Smoking on screen is practically always unneeded, he says.
“Films made to be sold to children shouldn’t be advertising cigarettes, ” he says.