Last week, on Friday, the representatives of R.J. Reynolds Tobacco Co. told the tobacco company plans to modify the packaging of its Pall Mall cigarette brand, so that it could have a more contemporary look.
The change starts this week and it would touch both cigarette packs and cartons.
As spokesman Richard Smith told, the new modified packaging will have same color theme of styles as it has today, but will get a new design. He said that the design will be more premium.
In the USA, by cigarettes popularity Pall Mall occupies the forth place after Marlboro, Newport and Camel. Also it is in top of best selling cigartte brands not only in the USA, but worldwide.
When Pall Mall will appear in the new packaging? Smith says that the transition to new desogn depends on existing inventories, Smokers should just wait.