Amber Leaf announced about Japan tobacco’s intention to extend its range. In November, JTI will launch new Amber Leaf Blonde. The newest edition of Amber Leaf includes a paler colored, cigarette-like blend of premium quality Virginia tobacco that offers a smoother taste to current adult smokers.
New Amber Leaf Blonde can be purchased from 1st November. The new product will be presented in a 12.5g crush proof box and 25g pouch. Amber Leaf Blonde has a appropriate retail price of £3.87 and £7.57 correspondingly, the same as Amber Leaf. Price mark packs can be bought at £3.74 and £7.31 while stocks last.
Jeremy Blackburn, JTI’s head of communications, said that the release of Amber Leaf Blonde is intended to capitalise on the development of the Roll Your Own (RYO) market, as well as Amber Leaf’s No.1 status – a success the company is greatly proud of.
“In contrast to traditional RYO tobacco, the blend of which is usually dark in colour, Blonde uses a pale colored Virginia blend to offer a smooth taste. The new product will not only attract present adult RYO smokers, but also the rising number of present adult dual smokers interested in an RYO product to switch to.”
Today RYO cigarettes account for over 1 in 4 cigarettes smoked and the RYO category is worth ?1.7bn and growing. This growth is expected to proceed for the foreseeable future as present adult smokers keep on looking for greater value for money.
Japan Tobacco International is the world tobacco division of Japan Tobacco Inc., the third greatest cigarette manufacturer around the world, with a worldwide market share of 11 percent and market capital of about USD 32 billion. JTI is located in Geneva, Switzerland and provides a job for 22,000 people all over the world.