Imperial Tobacco is delighted to present two new variants of its Player’s cigarettes
On April, 15, Imperial Tobacco, a Bristol-based cigarette company, made an announcement about the introduction of two new variants added to its Player’s portfolio. From mid-April Player’s Smooth will be sold in convenience stores in King Size and Super King Size 19s, showing the increasing popularity of adult smokers who look for a quality blend cigarette, at affordable price.
The sub-economy sector is supposed to represent about 8% of the whole cigarette market by the end of 2013. This sector has grown by a third, every year, and is without question the UK’s fastest boosting price sector.
Presently smooth versions account for 38% of the sub-economy sector and the two new Player’s Smooth versions have been created by the world’s fourth-biggest cigarette maker to indicate the needs of adult smokers.
Player’s Smooth is available in a new up-to-date pack style to attract current tobacco customers. Around 60% of sub-economy consumers choose the 19 pack formats. Player’s Smooth King Size and Super King Size 19’s provide smokers with the same top quality and value for money for which Player’s is prominent.
Amy Kiss, head of consumer marketing at Imperial Tobacco, says: “Imperial Tobacco, being the UK’s No.1 tobacco company, performs constant and intensive consumer analysis to confirm that the company’s category-leading range displays the growing preferences of UK adult smokers. Value-seeking is the major trend in the cigarette category. More than 70% of independent tobacco retailers currently selling Player’s and new Player’s Smooth will offer significant benefit options for retailers.”
Imperial Tobacco manufactures more than 300 billion cigarettes annually. The tobacco company is the owner of 51 factories around the world and its tobacco products are available in over 150 countries. Imperial is the maker of such famous brands as Davidoff, West, and Gauloises Blondes.