Imperial Tobacco is delighted to state that starting mid-June, the packs of Golden Virginia Classic and GV Smooth 25g will contain cut-corner papers.
The RRP, at launch, for Golden Virginia Classic 25g and GV Smooth 25g will be unchanged, presenting existing strong margins are preserved while offering further value for the roll-your-own shopper.
Imperial Tobacco’s Golden Virginia brand manager Ryan Hopkins says: “Our regular consumer study demonstrates that 59% of RYO tobacco consumers choose their tobacco to include papers so Golden Virginia and GV Smooth, the World’s leading roll-your-own brand, along with excellent cut-corner papers truly is the ideal mix.
“Golden Virginia Classic and GV Smooth will be sold with papers in Handy Pack and 50g pack sizes as well. With POR margins of between 9.9% and 10.9% retailers should guarantee they provide the full range to take into consideration all their roll-your-own consumers. This step will offer better value to new and current shoppers.”