British American Tobacco, the largest tobacco company in the world, in order to give their new products a distinctive trademark turned to ideas used in wine industry.
The company released limited edition of its Dunhill cigarettes belonging to premium brands. The new modern premium package for these cigarettes contains the information about lineage of the leaf used and the year of harvest.
The company’s goal is to create a market in limited edition vintage cigarettes, similar to that found in fine wines.
The new Dunhill pack of 20 will cost $30 – double the price of a standard cigarette pack. With moving consumers to its premium brands, British American Tobacco is trying to win new customers and satisfy existing ones.